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欧美M2M市场研究报告
An in-depth analysis of the M2M market, focusing on cellular technologies and RFID in Western Europe and the United States, along with analysis of the leading players’ strategies and developments taking place on the major vertical markets
Thriving technological landscape enabling a new rise for M2M
? Development of wireless technologies (cellular, WiFi, Bluetooth, Zigbee...) at affordable costs
? Better adapted connection modes and open standards (SMS, GPRS, TCP/IP...)
? Deployment of RFID, new source of M2M data
? Innovations in capture technologies
Real market potential for IT players
? Vast array of machines to equip with communication capabilities in all sectors of activity (medical, retail, transport, automotive…), with wide-ranging application (telepayment, telemetry, tracking, video surveillance….)
? Recent involvement of leading players (mobile and wireline carriers, hardware manufacturers, software publishers, integrators and software houses, distributors, as well as machine manufacturers)
? Emergence of specialists at all levels along the value chain (MVNOs, software infrastructure, solution providers…)
Vertical industries adopting M2M solutions more and more, aware of the potential benefits for their operations
? Favourable impetus provided by RFID mandates
? A host of regulations and public policies (security, health, traceability…)
? Concrete cases successfully implemented with tangible benefits
? Reduction of operating costs through real time management of company resources: calculable and promising return on investment
? Extension of the after-sales service market based on preventative maintenance
? Designing innovative services and new rate models
Players
? BT
? Comtech
? IBM
? Nphase
? NTT DoCoMo
? Orange
? SensorLogic
? Siemens
? Sony-Ericsson
? TIM
? T-Mobile
? Vodafone
? Wavecom
? Wyless
? …
Contents
1 - M2M technology
? Scope and definition of M2M
? Operating principles
- Data capture, communication and processing functions
- Main components of an M2M solution (machine, module, gateway, middleware, network)
- Data capture technologies
- How a module works
? Communication technologies
- Leading cellular technologies: CC, SMS, GSM, GPRS, paging...
- Leading non-cellular wireless technologies: WiFi, Bluetooth, Zigbee, PLC...
- Choosing between the different network technologies
- IP identification on a wireless network
2 - Development of RFID & its impact on M2M
? RFID’s technological environment
- Architecture of an RFID solution
- Features of active and passive tags
- Frequency bands and properties of tags
? RFID standardisation and regulation
- Frequency regulation
- Data standards (EPCGlobal, ...)
? Development of the RFID UHF market
- Business model: evolving cost of tags, costing models
- RFID UHF experiments: traceability and “just in time” applications, leading pilot tests and mandates (Wal-Mart, DoD)
- RFID and protecting private data
- Market growth up to 2010; leading players
? RFID’s impact on M2M & the telecom industry
- Integrating RFID into wireless M2M projects
- Business applications using hardened PDA
- Consumer applications and the NFC
3 - The M2M market
? Families of M2M applications
- Segmentation factors: remote tracking and control, mobility, configuration, major technical factors
- Principal uses: equipment monitoring, surveillance, traceability, fleet management, e-banking…
? M2M value proposition
- Growth factors: wireless technologies, internet, XML, RFID...
- M2M’s features in terms of customer needs and commercial approach
- Major benefits for customers: preventative maintenance, reducing operating costs, new services, ROI…
? Growth prospects
- Chief drivers: European and national regulation, public policy, RFID mandates, Go-to-Market solutions
- Chief obstacles: security, private data protection, technological challenges
- Market development: sector environment, state of the consumer solutions market, comparison between European and American markets
? European market forecasts
- Number of communicating machines up to 2010
- M2M revenues for cellular operators up to 2010
- Total market revenues up to 2010
4 - Player strategies & positioning
? Analysis of the M2M value chain
- Expanded value chain and changes in players' positioning
- Major alliances in the M2M ecosystem
- Business models: direct sales, integration with other suppliers, integration with machine manufacturers
? Leading M2M players’ strategies
- Equipment makers: segmentation and evolution of module costs, development of the applications area, leading players’ positioning
- Wireline and cellular carriers: opportunities created by M2M, growth strategies (MVNO, basic data offerings, packaged vertical solutions), targeted vertical sectors, leading players’ positioning
- MVNOs: MVNOs role in M2M, types of MVNOs involved in M2M, areas of distinction, leading players
- Infrastructure software publishers: solution specifics, platform features, market segmentation and positioning of the leading players
- Integrated solution providers: origins and positioning, vertical approach, leading players
- Over 30 profiles of European and American players, including: their positioning on the M2M sector, nature of the offer, launch date, key M2M figures, major customers, chief partners
Analysis of positioning and offers
? Aeris.net
? Axeda
? BT Redcare
? Cingular Wireless
? Comtech
? Coronis Systems
? iAnywhere
? IBM
? Kore Wireless
? Lantronix
? Nokia
? Nphase
? NTT DoCoMo
? Numerex
? Opto22
? Orange
? SensorLogic
? Siemens
? Skybility
? Sony-Ericsson
? Sprint PCS
? Telefonica
? TIM
? T-Mobile
? Velocita Wireless
? Vianet
? Vodafone
? Wavecom
? Wireless Maingate
? Wyless
5 - M2M’s main vertical markets
? Analysis of vertical M2M markets
- Sector-specific challenges, opportunities and development enabled by M2M
- Outstanding deployments in Europe and the United States
- Sectors analysed: transportation, security, e-banking, utilities, automatic distribution, auto insurance, health, logistics and distribution, business services, manufacturing, smart home….
Case Studies
? Aviva
? CardioNet
? Crédit Lyonnais
? Enel
? Exxon Mobile
? Felica
? Frito-Lay
? Marks&Spencers
? Mercedes Benz
? Metro
? Mitsubishi Electric
? Securitas Direct
? UPM
? Wal-Mart
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发布日期：2012-04-29 浏览次数：1396
